Your One-Stop Destination For Empowering Business
Our Mission And Approach
Mission
We believe in ethical, results-driven marketing. Our agency works closely with you to understand your business goals, craft personalized strategies that align with your vision, and stay ahead of industry trends. Your success is our success, which is why we are fully invested in helping you grow and thrive.
Approach
We take a data-driven, strategic approach to marketing. By deeply understanding your business, audience, and competitors, we develop tailored solutions that give you a competitive edge. We leverage cutting-edge, battle-tested technologies while maintaining complete transparency—ensuring you only pay for services that deliver real value.
What Our Badge Means
When you see our logo displayed on a customer’s website, it signifies more than just the technology powering their online presence. It represents a partnership built on trust, integrity, and excellence. These are businesses that have earned our confidence—not only for the quality of services they provide, but also for the way they treat their customers and employees.
We’re proud to stand behind businesses that reflect the values we believe in: honesty, reliability, and a genuine commitment to making a positive impact. Our badge is a mark of distinction—and we don’t give it lightly.
The Three Fundamental Skill Sets in Modern Marketing
Successful marketing relies on three essential core skill sets:
Creativity
– Engaging visuals, compelling writing, captivating videos, and immersive sound design.
Psychology
– Strategic messaging, persuasive copy, and the art of influence through color, sound, and emotion.
Technology
– Websites, AI, digital ads, social media, servers, and the ever-evolving digital landscape.
While creativity and psychology have always been essential, technology is the driving force that constantly evolves. As new advancements emerge, marketing must stay ahead, making deep technical expertise more critical than ever and the need for deep technical know-how cannot be overstated.
Let our Google ranking experts put your business at the top of search results.
Meet Our CEO
Dr. Will Odendaal
Owner & CEO
B.Ing, M.Ing, Ph.D (Electrical and Computer Engineering)
With natural artistic talent and a love for creativity, Will Odendaal founded an advertising agency in 1991 while he was studying electrical and electronics engineering. During this time he created a few more companies, including a photography agency serving weddings, fashion schools, and beauty pageants. In 1997, he sold all his businesses and immigrated to the USA with Ph.D in electrical and computer engineering. He was a senior scientist for Philips Research before joining the faculty of the College of Engineering at Virginia Tech in 2001. He earned full tenure in 2007 after which he established the ECSL (Energy Conversion Systems Laboratory) where his research group focused on directed energy military applications. He retired from the university in 2023 and has founded several companies, including Dr. Pied Piper Marketing Services in 2022. Dr. Odendaal holds 7 patents, earned many awards, has written over 250 peer-reviewed articles, is a father, private pilot, author, and pod caster.
Will loves to help small businesses succeed by tackling their marketing challenges.
Have any Questions?
No hesitation, we can help you with a free Consultation
See What Our Clients Have To Say
William Strollo
CEO at PC Land, Blacksburg
“We couldn’t be happier with the exceptional work Dr. Pied Piper did for our business.”
They expertly built our website, creating a sleek and functional online presence that perfectly reflects our brand. Their skill, dedication, and attention to detail made the process smooth and stress-free. On top of that, Dr. Pied Piper offered fair and affordable pricing, delivering outstanding value without compromising quality. We highly recommend Dr. Pied Piper to anyone looking for top-notch web development and support!
